GO-NATURAL INC.

Go Natural® The All-In-One Cosmetic®, created by Michele Kish, a licensed cosmetologist at Go Natural Inc., is a professional-grade, multi-functioning pressed powder designed to simplify beauty routines. Launched in 1999, this single-shade product adapts to all skin tones, types, and ages, eliminating the need for shade selection. It replaces eight cosmetics in one: blush, foundation, eyeshadow, lip color, concealer, highlighter, contour, and brow color. The formula uses a translucent blend of natural pigments and light reflectors to enhance natural coloring, mute imperfections like fine lines, wrinkles, and blemishes, and deliver a silky, airbrushed finish with a fresh, natural glow—without sparkles. 

The product is vegan, cruelty-free, paraben-free, gluten-free, and SPF-free, infused with natural vitamins, minerals, and antioxidants. It’s manufactured in North America, adhering to FDA and Good Manufacturing Practices, with a focus on eco-friendly ingredients. Application is quick—20 seconds with one powder, one brush, and one step—making it ideal for busy lifestyles. A 14-gram compact offers roughly a two-year supply, and it often comes with a vegan retractable multi-use brush, lip applicator, detail applicator, and a cosmetic travel bag for convenience. 

Go Natural has been a specialty retail bestseller since its debut, featured on major shopping channels like QVC, TSC Canada, and TVSN Australia, though it’s not sold directly through those channels. It’s praised for its versatility, portability, and ability to save time and money, with users noting its light, non-cakey feel and long-lasting coverage. Customer reviews highlight its effectiveness across diverse skin types, with many appreciating the youthful glow it provides and its suitability for sensitive skin—no breakouts or irritation reported by those with fair, reactive complexions. 

The product is marketed as a business opportunity for spas, boutiques, and beauty professionals, offering wholesale options without MLM structures, monthly minimums, or fees. Go Natural Inc., based in Las Vegas, Nevada, serves over 1,700 wholesale accounts globally, catering to a wide audience, from estheticians to everyday consumers seeking a natural, streamlined beauty solution.